Order Description

collect a total of 6 different examples relating to specific topics
that illustrate and provide evidence of ‘marketing in action.’
You need to find 1 example from each of the following topics/concepts:
1. Market Research and its use in a marketing plan. This means sourcing an
example that demonstrates the use of market/marketing research to determine
marketing objectives, strategies or tactics.
2. Who are the competition for your favourite product? This means sourcing an
example that demonstrates the impact competition (an external factor) has on
your favourite product and thus influences marketing objectives and strategies.
3. PESTL and how this affects the introduction of a new product or service. This
means sourcing an example of a new product or service first, and then explaining
how each factor in PESTL affects entry into the market.
4. SWOT analysis and its use in the marketing plan. This means sourcing an
example that demonstrates how SWOT is used by a company to guide decisions
related to the marketing mix or other elements of the marketing plan.
Page 4 of 6
5. Segmentation, targeting and positioning in marketing (STP): Current trends in
the industry of your choice. This means first choosing an industry that you are
familiar with or interested in. Source an example that describes a current trend
in that industry. Explain how STP could be used to take advantage of the trend.
6. New product/services launches or brand management: A success and failure.