Order Description
Select two concepts or theories from the course content (e.g. culture theory, modes of entry, internationalisation process, standardisation vs adaptation) (CHOOSE YOURSELF BETWEEN THOSE EXAMPLES)
and apply to an organisational problem or context of your choice. The organisational problem or choice can be a profit making or not for profit making context, from the public sector or private
sector but must involve an international marketing dimension to it.
You are expected therefore to:
1. Select a relevant problem or context within international marketing
2. Select at least two theories or concepts from the course
3. Describe and apply the selected theories or concepts to understand or
resolve the problem or context already selected
4. Critique the theory or concept in light of its application to real world problems.