Instructions
Answer each of the following questions in a paragraph of at least ten sentences
1. Describe the major approaches to segmenting business-to customer markets.
2. Explain the different circumstances under which marketers choose between informative, persuasive, and reminder advertising.
3.Define the concept of price elasticity of demand, and list the factors that influence the degree of elasticity.

1. Imagine that you’ve been made the marketing manager for a university. Your first task is to assess the university’s immediate environment. What questions should you ask?
2.A small manufacturer was once quoted as saying,” The best day and the worst day of my business life was the day we got a contract from Wal-Mart”. What type of vertical supply chain is the
manufacturer entering? Why would the manufacturer say this?
3.Why do manufactures like Proctor and Gamble spend millions of dollars annually creating and maintaining their brands? Why don’t they just manufacture their products and sell them under store
brand labels?
4.Garden-Site is a one location nursery business that sells plants and flowers for home gardeners. The new owners want to grow through either a product development or diversification strategy. What
will the owners likely do if they pursue either strategy?