Order Description

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.-Energy Beverages,” beginning on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the
following questions with thorough explanations and well-supported rationale.

What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product offering to include an energy beverage?

Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.

Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume, and margins.

Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges. Looking at these possible alternatives, which would you select and why?

References must include your textbook plus a minimum of one additional credible reference (not wikipedia).
C –
For this assignment, read the case studies on pages 192-209 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and
well-supported rationale.

To what degree does the product align with the current trend of healthy living? How does the family life cycle work into the discussion?

What is involved with successful branding? Explain how solid brand management and positioning would impact this product.

Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale. Would you suggest an alternative or additional target market?

Are the Sun Chips multi-grain snacks a sustainable new product addition to the Frito-Lay product line? Think about whether it aligns with Frito Lay’s overall product-marketing strategies. Include
some level of discussion on the competition and industry.

References must include your textbook plus a minimum of one additional credible reference (not wikipedia).

D – 2 pages total

For this assignment, read the case study, “Astor Lodge & Suites, Inc.,” on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with
thorough explanations and well-supported rationale.

Discuss the importance of utilizing integrated marketing communications within an organization.

Evaluate the effectiveness of Astor Lodge’s IMC program including areas where they are doing well and areas

they need to develop.

Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves

attractively? What might they consider to increase their brand equity?

Considering all elements of the marketing mix, what would you recommend to Astor Lodge’s marketing manager

with an eye on their end goal of profitability and growth in EBITA within the next two years?

References must include your textbook plus a minimum of one additional credible reference (not wikipedia).

E – 3 pages total

For this assignment, read the case study, “VF Brands: Global Supply Chain Strategy,” on page 437 of your textbook. Once you have read and reviewed the case scenario, respond to the following
questions with thorough explanations and well-supported rationale.

Contrast the advantages of utilizing company-owned plants to using a large network of suppliers.

The development of strategic supplier relationships was discussed in the case. Why is this important to both the

company as well as to the suppliers?

Analyze the strategic growth plan of VF Brands with respect to their acquisitions. Their mission in these

acquisitions was to preserve the organizational culture and unique brand identities of these acquisitions. Why was

VF Brands concerned about this?

Analyze whether VF Brands should expand the “Third Way” sourcing strategy, expand internal manufacturing, or

do more traditional sourcing. Include your rationale.

F – 2 pages total

For this assignment, read the case study, Southwest Airlines on page 479 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions, with thorough
explanations and well-supported rationale.

What is the Southwest business model and why is it so effective?

Compile a comparative analysis of two competing airlines to Southwest with respect to service and price.

How might Southwest react to the changes discussed in the “Tuesday Meeting” (last couple of paragraphs of case).