Order Description
ask:

You are to read the case study and ensure that you fully understand the content contained in this case study reference

Sanderson, M. & Smith, S. (n.d.). Txt 4 Safe Sex. ISM Conference. Retrieved from

https://www.ismconference.com.au/uploads/2/5/6/2/25627116/2014-ism-conference-industry-case-example.pdf

You are to review this previous campaign based on the following criteria:

1. Outline the mission of the non-profit organisation in this study.

2. Find academic literature that explains the reasons why this type of organisation is needed.

3. Use the study to determine if an appropriate target market was chosen and justify your choice using additional information not provided in the case study. Using statistics to back up your choice is highly recommended.

4. What is the behaviour is the case study trying to create?

5. What are the benefits of this behaviour to both the individual and society?

6. Provide comprehensive details of the product, price, place and promotion used in the case study including definitions and references for each of the 4Ps.

7. Based on the information given in the case study, how will you rate the effectiveness of the message to the target market?