This is Part 2 of a 3 part Plan. Please use Part 1 of the Report, which is attached to reference when preparing the following:

Part 2

Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team’s research:

1. Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage.

2. Develop a pricing strategy for the new product or service offering.

* Cite three SCHOLARLY sources
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