• Carry out a marketing environment analysis. Which of
  these factors will be critical for Muji’s future success in
  entering new markets?
•  Prepare an outline international market entry strategy to
  develop the business in Europe.
• Outline the market entry methods and the levels of involvement
  associated with the development of a company’s globalisation process
  from initial exporting through to becoming a global corporation. Specify
  what you consider to be the important criteria in deciding the
  appropriate entry method.
• Selecting the market entry strategy is the key decision many companies
  have to take in expanding into overseas markets because it involves both
  risk and levels of control. Explain how risk and control is affected by
  different entry methods.

 

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