Le Petit Chef preparation questions
Brigitte Gagné, Le Petit Chef’s new director of Microwave R&D, is in the process of deciding the product development agenda for the next year. She has a pressing deadline to meet – the executive board is meeting in Paris tomorrow to review her choices.
1. What should Gagné do? Specifically, which projects should she fund and why? How should she handle the executive meeting?
2. What factors explain Le Petit Chef’s poor performance? What actions would you recommend to remedy the situation?