1. What is your evaluation of Bezos’ approach to leading change? Have Bezos’ various initiatives
added value? If so, how?
2. With a business model that focuses on low costs and even goes as far as a break-even mentality,
how does this defy the traditional strategic business models?
3. What are some of the challenges that Amazon.com faces by setting a goal to be the company
that “sells everything to everyone”? Is this sustainable?
4. Was Amazon.com continuously successful? Describe some successes and failures.
5. As Amazon.com continues to grow in size and in scope, what challenges do you think Jeff Bezos
and his managers will confront as they attempt to increase the company’s performance in the
future? What recommendations do you have to overcome these challenges?