You are the CIO of a global company called Travel International, which is a big player in the travel agent industry. Your CEO has asked you to build an IT strategy to allow Travel International to be and continue to be a well-regarded leader in the global travel agent business.
You see threats within the industry based on competitors that threaten to compete with you on a cost and services. For example:
- Airlines, hotels and other providers are trying to displace the classic travel agent by migrating to an online experience.
- Travel agents have greatly reduced their commissions and cutting into Travel International’s profit margins.
- New competitors like Travelocity and others are creating low priced services and are cutting into profit margins even further
- E-commerce and other vendors (Amazon/Ebay) are looking at entering the travel agency market and could further cut into Travel Internationals customer base and further erode their business.
- Define an overall information systems vision and strategy that will help the CEO achieve his/her objectives within the next 2 to 5 years
- Develop objectives and policies to help define this strategy.
- Develop the overall plan on how to implement this strategy.
- Organization Structure
- Hiring methodology
- Infrastructure & Security
- Software
- Business alignment
- Roadmap to achive the goal
- Data management
- Market this to the CEO (Power Point slide)
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