Intrapreneurship Article –
Read the article on The New Corporate Garage, and complete the following (350 words):
Anthony, SD 2012, ‘THE NEW CORPORATE GARAGE’, Harvard Business Review, vol. 90, no. 9, pp. 44-53.
- Write out the article citation (use Harvard Reference)
- What is this article explaining?
- Why do you think this article has been included in the topic “Transformative Innovation?”
Other Source References:
SPRU (2009)Transformative Innovation: A research report for DEFRA
Sun Microsystems Case (200 Words) readChesbrough, H., & Constantinides, M. (2008). Back to the future: The evolution of Sun Microsystems’ business model (1982 to 2007). The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business and answer the following:
1. Map out Sun’s various open innovation strategies over the years
2. Using the experience of Sun, what are the benefits and negatives of an open source strategy?
3. How do you think Sun could overcome some of the negatives related to their open strategy?
4. When do you think an open source strategy might not work for a company?
Markers Rubric:
-Citation is error free.
-Content demonstrates a detailed examination of the key elements within the material. Additionally, content objectively evaluates material to form judgements.
– Content uses ideas/concepts/themes within the material to create new ideas. Relates knowledge from several areas to draw new conclusion(s).
– Written responses are free from grammatical, spelling or punctuation errors. The style of writing is persuasive, informative and engages the reader.
