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- Introduction
- Background of Company/Product
- Description of Product (Standardization vs. Adaptation)
- Country Selected
- SWOT Analysis
- Market Segmentation Analysis
- Demographic
- Geographic
- Psychographic
- Behavioural
- Entry Strategies
- Marketing Mix Strategies
- Product
- Price
- Promotion
- Distribution
- Timeline (Gantt Chart)
- Monitoring and Control
- Conclusion
- References
- Appendixes
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