- Introduction
- Background of Company/Product
- Description of Product (Standardization vs. Adaptation)
- Country Selected
- SWOT Analysis
- Market Segmentation Analysis
- Demographic
- Geographic
- Psychographic
- Behavioural
- Entry Strategies
- Marketing Mix Strategies
- Product
- Price
- Promotion
- Distribution
- Timeline (Gantt Chart)
- Monitoring and Control
- Conclusion
- References
- Appendixes
International marketing plan custom essay.
Is this question part of your assignment?
