Order Description
International marketing group assignment my part is 1900 words, details added below, please be aware its due on the 13/10/2016 so I need it done before the 7 day, also please insure low similarity and no spelling errors.
THANK YOU..
Topic below
This is the website needed (www.madegroup.com)
You are required to prepare an international market assessment of two countries (choose from Thailand, Philippines or Singapore) for one product category from MADE Group (www.madegroup.com). using publicly available information. After making a comparative assessment of the two countries, you should decide on one country market for entry and recommend an in-market marketing strategy using the marketing mix. The steps you should take to complete your project are outlined below in the proposed structure. You are advised to follow this structure. Students should make use of the library database resources, such as Passport (Euromonitor).
How to Proceed with Assignment
From a structural perspective, this is a business plan and should be written in report format /genre. The plan should include the following sections and sub-sections as a minimum:
1. Executive Summary: should present key findings from your analysis, a summary of your major recommendations and key outcomes (write this last).
2. Table of Contents: including page numbers.
3. Introduction: provides the reader with an understanding of the purpose of the project, its scope and structure
4. Company and Product Analysis: provide an analysis of the business and product performance from a domestic perspective. This discussion should provide some information about the competitive advantages that the business might leverage in international markets. You should:

? Briefly indicate company/product experience
? What are the aims of the company?
? How has the company been faring in the last three years or so?
? What is the product and what needs does it satisfy?
? Who is the target market for the product in the domestic market?
? How has the product been performing?
? What distribution channels/promotion/pricing have been used in home market?
? Does the company have sufficient resources to go overseas?

5. Comparative Country and Product Market Attractiveness: you are required to compare and then justify the choice of country assessing the dynamic and competitive nature of the product market within that country. In order to do this you should undertake a macro-environmental analysis of the country in question and then undertake a detailed market analysis of the chosen product market. Pay attention to the purchasing power of the customers in your chosen overseas market.

Political, cultural, economic, social and technological environments:

Assess the macro environment of the country.
? What are the similarities and differences between Australia and your chosen country, in terms of these macro-environmental factors using the PEST framework?
? How might these similarities and differences influence your marketing strategy in your country and product market?
Product Market Analysis:

? What is the size of the foreign market?
? Is it growing and if so at what rate?
? Are there clear and distinct segments within the market? What are the sizes and relative growth rates of these segments?
? At what phase is the market in relation to the product lifecycle?
? To what extent is the market supplied by local & foreign sources?
? Which are the sources of foreign supply?
? What are the major forms of marketing channels (distribution) used within the product market?

Competitor Analysis:

? Are there competitors in that market? (local and foreign)
? What form of competitors are these: company size and product range?
? How many competitors are there in the market?
? Who are the competitors and how do they operate?
? Where do you see your company compared to those competitors (differentiation strategies and positioning)?
? What are you company�s strengths in comparison to the competitors?

Buyer Analysis:

? Assess buyer behaviour within the identified market segments through consumer analysis.
? Identify and describe your target market segmentation strategies.

6. Market Selection with Justification and Opportunity Statement: Briefly outline the major opportunities, some of them will come from summarizing the above points (for example: competitors may be weak in an area and you may find it necessary to fill in the gap or you could be satisfying latent needs).

7. Entry Strategy: What entry mode(s) will you use to enter that country (for example – direct exporting (e.g. private supermarket label or via intermediary) , joint venture, strategic alliance, greenfields investment etc.)? Export is the recommended entry mode. Justify the entry mode selected.

Please refer to the Country Notebook � A Guide to Developing the Marketing Plan Part 5 in the text on International Marketing, 2012, Cateora et al McGraw Hill. You are encouraged to incorporate all aspects of the coursework, text and readings to provide a comprehensive and detailed International Market Analysis and Entry Strategy Report. It is acknowledged that there will be �grey� areas in the information and uncertainty about certain areas. Much of this can be overcome by intensive use of on-line databases and traditional research. You might, also, consider incorporating an approach that deals with what you should or would do if you had sufficient detailed market information on specific foreign markets and how these operate within your chosen markets. Also, where information is unavailable, you can consider drawing conclusions from similar markets.
The assignment must be typed, and professionally presented in a report format. You should avoid using an essay format.
Extensive use of in-text citations is mandatory (to support facts, claims etc), as well as a comprehensive bibliography.

Assignment details:
This is intended to be a group assignment, where a group consists of 3 or 4 students. The word limit for this project is based upon an accepted �norm� and an appropriate length for an international marketing report, from both an academic and industry perspective. The length of this assignment, in relation to the overall assessment of this Subject, also complies with the University�s policy on student assessment workloads, in that the project is a group assignment with the word count divided evenly amongst members of the group.

You are required to stay with these limits – within reason (approx. 10%). You will not be penalised for being under the word limit provided that all of the requirements have been met. The specified word count excludes the executive summary, bibliography and appendices. The project is intended to provide you with first- hand experience in formulating an international marketing entry strategy, taking into account international environments within the context and limitations of the Subject.