You are required to carry out an analysis of the competition in the global energy market

1. Identify the international business strategies pursued by a global energy firm of your choice, and analyse the internationalisation process followed by the firm;
2. Identify the innovation strategy of the firm;
3. Explain the competitive advantage of your chosen firm in the global energy industry using the GSA/ FSA matrix of Rugman.
4. Evaluate the sustainability of the above To gain higher marks we would expect good use of relevant theories, examples and data