International Business – Case study and analysis
Order Description
Please do not use IBM as the topic for this case study
Please make sure everything is properly cited and make sure that the plagiarism is lower than 10% (Turnitin is used by my school to detect plagiarism)
Please do not use long and complicated sentences, just clearly define and deceive the case and analyze it, thank you so much
The link to the textbook used by the course is as below:
https://bookshelf.vitalsource.com/#/books/9781119126515/cfi/6/2
Name of our core textbook:Contemporary Strategy Analysis – Author: Robert M. Grant
Username: [email protected]
Password: Bb62813100
In this assignment, you will write a 2,500-word report (excluding appendices and list of references).
The assessment is in two parts: (a) a mini-case and (b) a briefing note:
Part 1: The mini-case
The mini-case should be between 1,200 and 1,500 words in length. The mini-case can be on any strategic problem or issue, and must focus on a real organisational situation. Examples of such mini-cases can be found in your core textbook: R.M. Grant, Contemporary Strategy Analysis.
Your case may focus on more than one strategic problem or issue – make sure that the issue(s) you focus on are clearly defined and that you do not exceed the word count.
Ideally the title of the mini-case will be a provocative question that you intend to evaluate or critique. For instance, ‘It is no longer good enough’ (to depict a company that is not able to reconfigure its resources and capabilities in order to adapt to environmental changes).
At the end of the case, there must be one or two questions that could be set for readers of the case.
When writing the mini-case you must (a) think critically about what a strategic issue might look like, (b) consider which strategy framework(s) might be appropriate for analysing the issue, and (c) recognise that strategy problems rarely fit neatly into one framework.
Choosing your organisation
• You can choose which organisation you wish to focus on, but make sure you choose an organisation that you are familiar with, or where you can find freely available information relating to the organisation.
• We recommend that you focus on one organisation but you may choose an issue that involves several firms, an industry level problem, or a sub-unit within the firm.
• The organisation you focus on may be a commercial, not-for-profit, private, or public firm.
• The case should be a real organisational situation (rather than fictitious). Good sources for ideas are the business press (Financial Times, The Economist, Business Week, Forbes, etc.).
• It may be a good idea to choose the organisation you work for as this will facilitate the data collection process.
Part 2: The briefing note
The purpose of the briefing note is to critically analyse and ‘resolve’ the issue which you have set out in your mini-case study.
Use the briefing note to explain how the case material relates to one or two core strategic management concepts or frameworks, (PESTEL, Porter five forces, Porter’s value chain model, resources and capabilities framework, generic strategic report, BCG Matrix, Ansoff Matrix, etc.).
• Note: the briefing note should include an in-depth analysis of one or two core concepts or frameworks, rather than a brief analysis of many different concepts.
• Note: we recommend that you do not use a SWOT analysis as your core concept.
Make sure there is a fit between the case(Part 1) and its analysis(Part 2)
We suggest that you begin the briefing note by introducing and ‘diagnosing’ the problem(s) set out in your mini-case, before moving into your in-depth analysis. Remember to keep your writing focused and succinct: don’t include case material that is not analysed in your briefing note, and, make sure your briefing note is focused on the material presented in your case. The briefing not should be analytical rather than descriptive: do not repeat the material from your case, instead use the briefing note to draw conclusions, interpret the data and provide a critical analysis of the case.
