1. What is Walton’s internationalization pattern with regard to entry mode selection, location choice, ownership advantage, and internalization and externalization strategies?
2. How does Walton position its brand in both local and global markets?
3. What challenges does Walton encounter in international market management? How can Walton overcome them?
4. What are the main recommendations for Walton to achieve its ambitious global marketing vision?

 

 

 

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