Task: Prepare an initial report for a board of directors on the external environment of the sports goods retail industry in the UK now.
You must:
-Analyse the Macro Environment
Using PESTEL model, select and analyse 2 factors in the macro environment that might significantly influence the future development of a business in the sports goods retail industry. (Economical and Social)
-Analyse the Industry Environment
Using Porterâs Five Forces model, select and analyse 2 key competitive forces within this industry that might impact the profitability of businesses operating within it. (‘Rivalry amongst Competitors’ & ‘Threat of Substitutes’)
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