Choose a specific industry (for example; telecommunications; fast food, clothing, or renewable energy), or a different industry that appeals to you.

 

Find a recent scholarly article describing trends and activities within the industry you chose. Using Porter’s Five Forces Model, as described in your textbook, evaluate the impact of the five forces that drive competition in that industry (i.e., threat of entry, powerful suppliers, powerful buyers, substitute products, and jockeying for position).

NOTE: In your response, use only authored websites, academic journals, and professional journals, such as BusinessWeek or The Wall Street Journal. Be sure to include citations for your sources.