requirements. Please use a quote from this textbook for the presentation of ÕÉ≠†Њ†the IBM Logo – Textbook (Chapter 6) : ester, P. M. (2014). Visual Communication: Images with Messages, 6th Edition. APA powerpoint, reference page. Please use academic/ scholarly resources. And a quote from chapter 6 of the textbook provides. Thank you. Logo Re-Design Project Paper details: See attached requirements. Please use a quote from this textbook for the presentation of ÕÉ≠†Њ†the IBM Logo – Textbook (Chapter 6) : ester, P. M. (2014). Visual Communication: Images with Messages, 6th Edition. APA powerpoint, reference page. Please use academic/ scholarly resources. And a quote from chapter 6 of the textbook provided. Thank you.

Requirements:
IBM is one of the most staid, corporate images and brands in America. Three simple capital letters in a block font, conjures images of traditional corporate America. Please view the following PowerPoint presentation on the history behind the logo.
• IBM Logo History
Over the last few years, IBM has embarked on a series of virtual brainstorming sessions with its employees. Using their “Jam” technology, these online discussions resulted in the re-development of the company value statement. Reflecting the needs of business, marketplace, and employee, the values are:
• “Dedication to every client’s success”
• “Innovation that matters – for our company and for the world”
• “Trust and personal responsibility in all relationships”
Search the IBM website (http://www.ibm.com) for more information on the values and mission of the organization.
Assignment
Your assignment is to re-create the brand image for IBM by redoing the visual identity concept (logo) for old-school IBM.
This assignment has four parts:
1. You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (it should support text and/or images) to design the new logo. The logo should represent the values of the organization.
2. Using PowerPoint create a presentation to “sell” your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc.
3. For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the “new” IBM to the employees, customers, and shareholders.
4. For the last few slides, develop a written rationale as to how your design addresses the values of the organization and how the new logo would be perceived by the employees, customers, and shareholders. These three, very different audiences may perceive the logo in very different ways.
Please submit your completed Design Project. As you recall this project has four parts:
1. You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (and supports text and/or images) to design the new logo. The logo should represent the values of the organization.
2. Using PowerPoint create a presentation to “sell” your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc.
3. For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the “new” IBM to the employees, customers, and shareholders.
4. For the last few slides, develop a written rationale as to how your design addresses the values of the organization and how the new logo would be perceived by the employees, customers, and shareholders. These three, very different audiences may perceive the logo in very different ways.

<<<<<IBM LOGO is trusted by many local clientele….they will not want us to CHANGE their beloved logo! >>>>>
IBM Logo Re-design Assignment checklist:
1) Use Powerpoint (see etext Ch. 6) or Word document.
2) Use creativity, what we have learned about color, form, depth, movement, and Gestalt theory to design a NEW logo for IBM.
3) Be sure to discuss:
– IBM organizational values (if you use info from the cite…ACKNOWLEDGE your sources in some way)
– Audience perceptions (how will the employees, shareholders, clients respond; covered in live session and detailed in assignment instructions – see live lecture for details)
– At least 1 quote from the readings or an academic source (readings wk 1&2, etext, additional readings in wk 4 tab)
– Acknowledge ALL information used from other sources INCLUDING YOUR IMAGES (or you will be asked to revise and resubmit) — you may simply state “images used on slide #__ obtained from Google images/Microsoft Clipart” or the website/source.
– Consider including a “Reference page” slide for clarity.
Review the GRADING RUBRIC for added clarity.