hypnotherapy

Order Description
Learning Outcome(s) Assessed:

1. Develop the ability to analyse market, competitor and environmental forces to make valid NPD decisions.
2. Devise an NPD plan, which solves the organisational and strategic challenges associated with introducing a new product, service or business model into an organisation.

Description of Assignment:

Revise your Business Case and improve it considering the feedback received, because your Business Case constitutes the bulk of points 1-5 below (along with Dr Butler’s preferences as per our second day with him).

Product Plan Deliverables (in the form of a report):

1Objectives
2Target participants – young generation and future health practitioners
3Target industry and niche – wellbeing, performance (productivity and creativity) and confidence
4Trends
5Competition and positioning – shorter and cheaper, trust stamps, interact and keep, user experience
6Marketing Mix
7Creative concept
8Marketing Process – channel selection & funnel creation
9Content and backlink recommendations
10Prototype
1Lead magnet creation
2Testing
3Promotion
4Potential partnerships and strategic alliances
11Sales & distribution plan with pricing strategy
12Conversion recommendations and conclusion
i will upload the additional business case;
the feedback for that is:

“Why did you focus so much on one thing only (Google Trends) when conducting your environmental scan?
Watch your grammar & punctuation and proof read before submitting, for example:
p.7 The trends in section 2.1-2.6 deepened our understanding in the issues related to hypnotherapy.
p.26 high quality courses
URL redirection/forwarding is an obvious recommendation not many groups thought about.
Your keyword research conclusions and website redesign suggestions are all relevant and valuable. Your backlink analysis and suggestions go beyond the expectations for this assignment and are precious too.
HTI could indeed develop a mobile app to increase its reach and develop a wider participant base. Your proposal is sound and based on the environmental scan conducted.
This is a very good proposal that could be improved simply by enriching your Environmental Scan section.”
in addition we had to create a creative concept which might help improve the business of doctor butler. i had previously made a separate order for that which constitutes of the points 1-8. this will have to be edited and please try to implement more creativity in it. (this file will also be uploaded.)
the link to dr. butler’s site: https://hypnotherapytraininginternational.com
basically what i expect is that you improve the original business case where possible +the creative concept + the remaining bullet points.