Order Description

Chapter 15
1.Read the PPT for the chapter along with the notes provided
2.Use the PPT as a guide to your text book. What I mean by this is read the concepts covered in the PPT in the text as well for a better understanding of the concepts.

Once you have read the PPT and the chapter in your text, please do the activity associated with this chapter:

Activity: Read the article attached

Task: Write a short report that answers the following question:
1.Describe hybrid channels or �hybrid distribution strategy� used by firms these days. Examine the benefits and challenges that firms who use the �hybrid distribution strategy� are faced with.