Hotels play a major role in the Hospitality Industry. Investigate one of the list below and identify the key issues faced by either national or international, five star or budget hotels in the
current climate. What influences consumer choices when deciding to book a short or extended break? Take into consideration hotel grading systems, customer base, guest loyalty programmes, in house
design and technology, spas and wellness, environmental and sustainable development. Differences between business and leisure hotels. Many of these companies have many other hotels under different
names under the ‘Umbrella’, identify and list these. In your conclusions, explain why this hotel does or does not suit you as an individual. Chains that may be of interest and what they offer are:
Shangri La Intercontinental Hotels (IHG) Marriott Premier inn Hyatt Jury’s Independently Owned Radisson Ramada ACCOR hotel Group Best Western Hilton Four Seasons Hotels and Resorts Wyndham
Worldwide
Using corporate websites, review websites such as booking.com or trip advisor to identify trending issues related to your hotel group of choice