There are a number of health promotion initiatives and campaigns aimed at improving public health. Please chose and critically analyse one of the following:
Smokefree
Change4life

Describe the campaign of your choice and then critique it in detail using scientific references and literature (not newspapers).
Was there a particular model that was followed for the design or dissemination of the campaign?
Was it effective?
How were the outcomes of the campaign measured / assessed?
How could the campaign health initiative be improved, more effective, reach a wider audience etc.?
Ideally, you should be pointing out advantages, disadvantages and issues that may have arisen during the planning, duration or outcomes of the campaign. The majority of your references should be from journals.

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