Global Management

Select an organization to analyze using the conceptual tools provided in this course. It can be your

company, a public sector organization, an NGO (non governmental organization such as Oxfam). The only

constraint on your choice is the size of the organization (it should have more than a ten people). The

individual assignment will be your analysis of that organization.

Selecting an Organization

Select an organization in which you have a strong personal interest. For example, select an organization in

which you already work, or might be interested in working after graduation, or an organization that is avery

significant player in a sector in which you work or plan to work (e.g. a dominant firm). If you have

ambitions to become an entrepreneur, you might want to select a growing entrepreneurial organization.

Because one requirement for the assignment is to interview at least one member of the organization, it can

be convenient to select an organization in which you have confidently secure access.

Analyzing the Organization

You should use publicly available information to begin your analysis: the organization’s Web site is often

the best starting point. Remember, however, that you are using the Web site as a source of data for the

analysis; do not simply copy material off the Web site. Your assignment is an analysis, not a data-dump. In

addition, the Factiva, FT.com, Wall Street Journal, or Lexis-Nexis database provides useful material on many

organizations.

You will need to interview at least one member of the organization (either a current member or one who has

recently left it). It can be very useful to make an initial contact with your informant early, to ensure

that the person is indeed willing to talk with you. You will find the informant most useful, however, after

you have done the preliminary work with the publicly available materials.

Questions to cover in your Analysis:

Your analysis should lead you to answer the following two questions:

Question 1:

Describe your chosen organization paying specific attention to (a) its value proposition- how customers

define excellence when it comes to your offering (b) how the firm is currently organized to deliver that

excellence paying attention to its culture and covering aspects such as how the organization is structured,

how performance is measured and incentivized, and the leadership/management styles? While conducting your

analysis, think and describe the key managerial commitments that have shaped your chosen organization both

internally and externally. (20%)

Question 2:

Drawing upon the lessons from the course outline the recommendations you would like to make to the board of

your chosen organization to (a) strengthen excellence in your value proposition in both home and/or global

markets and (b) organize your firm better to deliver that excellence (i.e. culture, structure,

leadership/management you covered in the first question). While making your recommendations, clearly outline

which area would you like to maintain as it is and which ones require fundamental changes and point out

briefly how you would launch any change initiative (20%)

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