GETTING TO KNOW YOUR CUSTOMER

Naturally, companies need to make money to survive and thrive. In order to maximize profits, it is important that companies take into consideration their customers/clients when making business decisions. This includes knowing the following:

Who the customer is (demographics = D)
What their needs and wants are (NW)
What their purchase behaviors entail (PB)
Their likes and dislikes (LD).

Prepare a list of at least 20 questions that would help you learn more about your potential customers/clients.

Create a two column table (you can use Excel or Word). Column 1 should be labeled Question (and it is in this column you list each of your questions). Column 2 should be labeled Information, and should include what type of data (D, NW, PB, LD) each question will provide you.

Write 1-2 paragraphs that provides an explanation of the content of the table. Explain how you will use the data from the table to better understand your customers.