The Executive Summary must outline the main points made in the Project Report. It has to capture within the established word limit the What, How, and Why of the project, an accurate summary of the project’s main aims, its context, the methods that would be used, and the relevance of the research

Introduction

! Don’t rush into doing the background: you need to orient your readers to the nature of the report and its focus at the outset. Make sure you have an introduction that defines and explains clearly:

   –  What you are going to talk about. Concept definitions can be necessary to outline the overall purpose of your report.

   –  What you are trying to do with your topic – your direction. The introduction must act as a navigation guide to the reading of your report.

   –  What you are going to cover and what you’re not, the scope of the project.

   –  Background information necessary to their understanding.

   –  Why did you choose that topic (e.g. it’s an emerging trend, it’s useful for one particular filed of business, it’s something that hasn’t been researched and it’s necessary to investigate, etc.)

! You can use the introduction section to explain some of the objectives and research questions of the project.

Literaturereview

! The literature review that you write for your project report should be a description and critical analysis of what other authors have written in the area of your research project.

!  In your literature review you must:

           –  Evaluate previous investigations:

• Analyse them
• Reflect upon their merits and their faults and explain them (why are they good, why are they problematic)
• Don’t give each book or article equal status: reflect on the different values and weights that they have for your research project

           –  Establish the context:

• Explain what have been done and how have been done (e.g. methods and
  techniques that previous investigations have applied, sections of a general topic that have been broadly researched and sections that barely have been researched.
• Show and explain the relationships between published research findings.
• Link the different ideas you find in the literature to form a coherent and cohesive argument.

Analyse the results by issues approached or parts of the questionnaire.
– Compare (similarities and differences) the results by nationalities, by answers, by age, by participants (for example, compare the answers of experts and regular people, and see what are the similarities and what are the differences)
– Use descriptive tables and charts, so all the necessary information can be easily followed and understood

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