Project Report
Executive summary
The report gives an introduction into the name of the organization, its course of operation and the products it delivers to its customers. The report also gives an overview into the organization, the practices that it engages in as well the different processes that it intends to market itself as well as what it offers in order to attract more customers. The report also highlights the target market segments and this is in reference with the Heskett’s strategic service vision framework on the first two stages. The report gives a detailed analysis into the first two stages. The report as well looks at the current and future implications where it discusses three current issues and three factors that will have future implications on the Baa Fresh chain of restaurants. Finally, the report also looks at service concept