Write a 350- to 700-word paper (not including title and reference page) pick any current event you choose according to the following criteria:
- Explain the situation of the event.
- Describe the company’s ethical obligation in their communications to the public.
- Answer the following questions:
- Did you find any evidence of communications to the general public?
- How effective was the communication in terms of establishing credibility?
- If not, what approach would you suggest the company take to communicate to the public to gain credibility?
- Cite and reference at least two sources.
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AAA CAA Western Canada & Alaska Tourbook
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