Approach/steps to follow: Approximate length
1. Introduction – Include ‘signposting’ of the key issues which follow in the report. 100
2. Background into the Neurofen story. 200
3. Findings and analysis Link ethics to other marketing theories and strategy. 1200
4. Conclusions – Summarises the key points already made and link to the task set. No new information. 100
5. Recommendations for your company. 400
6. Reference list (at least 20 references, with at least 10 academic), please separate academic from secondary. Give full details, following CASE Harvard Referencing guidelines.
7. Appendices must be linked to the body of the work.
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