Digital Strategy Academic Essay

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I attached 3 documents. The first one is the details and the way that have to be developed the assignment. The second document is an example to get Consumer Insights (a part of the assignment), and the last document is assignment of the last semester that had the best score, this is in order to follow it.

So that, the digital audit is focused broadly on the activities of the Salvation Army and the platforms they used. Your digital strategy should build on this, but instead of looking at the Salvation Army more broadly, you are to develop a digital strategy for the Salvo’s QUT Couch Project. It is the same project that the Salvos run nationally, but your strategy is to target QUT students, staff and alumni to encourage them to sleep on the Couch one night in September to raise money for the homeless.

In this link, you can watch the professor explanation, please follow her.

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