. I chose Net a porter as a dot.com
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and Selfridges as a multi-channel.
.you can choose any one that is fine by you if you are not satisfied with these ones but please well known firms.
Guidelines.
Your task is to compare and contrast a well-known multi-channel firm and a well-known dot com firm (i.e
. 1 firm of each type).
4.Introduce your work, explain your choice of firms giving key background on the firms [500 words].
5.Compare and contrast the key methods the firms you have looked at use to attract online customers [900 words].
6.Using the model outlined by Anderson and Swaminathan (2011), which will be covered in lectures and seminars, compare and contrast how the two firms drive customer satisfaction, which in turn influences loyalty [900words].
7.How useful did you find the Anderson and Swaminthan model? What were its limitations? [200 words].
8.What were the most important things you learnt from the assessment? [150 words]
9.Briefly conclude your work, summarizing your findings and areas you think you could be looked at in more detail [350 words].
10.Reference list with full details provided.
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