- Defend or contradict this statement: Developing marketing strategy is more importantthan implementing marketing strategy because if the strategy is flawed, itsimplementation doesn’t matter.
- a) Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense? Why? Choose one case assigned so far to support your arguments? b) What are some situations that would make one environment more important than others?
- a) Between segment 2 and 3, which one would you recommend the company to target and why?
b) What other additional information may be required to guide your decision?
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