Develop and articulate a business model

Order Description
Summary
This document lays out the requirements for Phase 4 of the semester-long project – specifically, the identification and assessment of
a business model.
Requirements
In this phase, your primary goals are to Develop and articulate a business model to take your chosen product/service to market.
As part of this stage of the project, you should consider the following questions:
? What is the solution concept and how does it address the underlying problem?
? What are the alternatives to your asserted solution concept?
? What is your value proposition(s)?
? How does money, information, product/materials, and technology flow within your business model?
To understand this, think about various business models and develop a flow diagram of money, information and product within your
market, as shown in class. You must submit a business or lean model canvas (or alternative canvas of your choosing, with
justification), a business model flow diagram, and a summary of your business model with justification. You should also consider the
issues which may act as barriers to the successful implementation of your business model.
General Grading Criteria
This phase is worth a total of 20 points (20% of total grade) in this course.
Identification and Examination of Own Opportunity
For this phase, you must submit the final document describing your opportunity by 9 May 2017.
In general, the following criteria will be used to determine your grade on this assignment:
? Did the student demonstrate an understanding of the business model?
? Did the student demonstrate a willingness to delve deeply into the business model?
? Did the student use both primary and secondary sources of information in seeking to develop the business model?
? Did the student present a clear and cohesive argument for the chosen business model?
? Did the student present a clear potential business model?