Contemporary Issues in Consumer Reasearch

Order Description
As a guide, you should attempt to include in your discussion:

• Relevant attitude theory such as the Theory of Reasoned Action and the Theory of Planned Behaviour models (35 marks);

• An explanation as to why attitudes may not always help to predict behaviour (25 marks);

• An explanation as to why the attitude-behaviour gap might be so prevalent throughout the sustainable/ethical consumption literature (40 marks).