Discuss concepts of marketing for a relevant services industry
Assess the impact of the marketing environment on the industry
Evaluate the relevance of consumer markets in the industry
Discuss the rationale for developing different market segments
The learner will understand the role of the marketing mix
Assess the importance of components of the marketing mix to the industry
Analyse pricing strategies and policies in relation to the industry
The learner will be able to use the promotional mix
Evaluate the role of the promotional mix
Plan an advertising campaign for a services industry operation
Analyse the role that sales promotion and public relations play in promotional efforts
The learner will understand the marketing cycle in a services industry environment
Discuss the relevance of market research to services industry operations
Undertake market research for an appropriate product or service
Analyse the suitability of different media for marketing an appropriate product or service
Evaluate the implementation of the marketing plan for an appropriate product or service

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