Order Description
The report should be the outcome of your team’s research and work and not just a reproduction of other analysts’ work or the published case study (prior studies should be critiqued and used to enhance your work). You are expected to read the case, apply theories learnt in class and analyse the case. Please feel free to frame your own questions to each case. At least 7-8 journal articles must be used for referencing.

The Case is About US Airline Industry and the questions are as follow:
1. Assess the overall financial performance of the US airline industry during the past 20 years.
2. To what extent can the industry?s low average profitability during this period be attributed to the structure of the industry? Which of Porter?s five forces has had the biggest impact in depressing industry profitability?
3. What is the outlook for industry profitability during the next five years?
4. Are there any strategies by the airlines that have been effective in moderating the forces of competition? Are there strategies that the airlines could use to improve industry profitability in the future?