Comparative Management Practice

Order Description
Select an organisation of your choice and evaluate the management challenges faced when entering a new international market. In this context the organisation may have
succeeded or indeed failed in this new endeavour.
You should start with a brief overview of the organisation’s background and context such as the product or service range, customer profile and current financial
performance.
You may wish to consider the following issues within your analysis:
• The extent of research conducted prior to the move into this new market
• PESTLE
• Cultural differences and expectations of the workforce and of the customers/ clients
• Alternative management strategies which may have influenced the degree of success or failure
Your conclusions should include critical reflection on the organisational learning from this venture followed by recommendations for future action.

You are asked to provide academic evidence where appropriate to support and justify your points with particular emphasis placed on peer-reviewed journal articles.
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