address the following:

- A comparative analysis of the major participants in the marketing channels of the two organisations outlining the intermediaries from suppliers to end users (include locating a wholesaler if possible).
- The impact of the economic, competitive, sociocultural, technological and legal environments that channel managers of these two organisations need to consider. (Obviously majority of these could be similar for both organisations, as they are in the same industry).
- A comparative analysis of the main strengths and weaknesses of the channel strategy and design of the two selected retail organisations.

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