Step 1: Visit the official website of the Coca-Cola Company and identify the company’s vision, mission, values, and goals. (Hint: You’ll need to do some exploring and a certain amount of speculation—as the terms “vision” and “mission” (and sometimes even the term “company goals”) are used interchangeably. Explore the “Our Company” and “Investors” links. Also, be sure that you lookclosely at the most recent Annual Reports.

Step 2: Critically evaluate the mission, vision, values, and goals (again, you’ll likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company’s mission, vision, values, and goals.

Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company’s objectives and goals.

Step 5: 7 page paper addressing the above requirements. You must meet minimum length requirements, by responding to each step above with precision and with depth of critical thinking.

Use the following format for the paper

Executive Summary
Introduction
Company’s Mission Statement and Analysis
Company’s Vision and Analysis
Company’s Values and Analysis
Alignment of Company’s Mission, Vision, Values, and Goals with Stakeholders’ Interests
Recommended Changes
Conclusion