Please read the case “Hedonomics in consumer behavior”
Case “hedonomics” is an interesting case about the complexity of emotions in consumer information processing. Hedonic Adaption is the phenomenon that occurs when elevated feelings fade away due to the passage of time.
Claire Tsai and Christopher Hsee explain that Hedonic Adaption can be
due to psychophysical adaptation, dilution of attention, and ordinization. In the world of digital technology, social, mobile and
local networks, it is becoming increasingly challenging for companies to create exciting, over the top virtual experiences that
enable visitors to keep coming back. This is a classic and seminal consumer behavoir and psychology paper and one that is
extremely relevant to internet marketing. Capturing the attention online and sustaining interest and engagement is a near
impossible task and yet some comapnies are great at doing so. PLEASE FOLLOW THE FORMAT DETAILED BELOW WHEN
PREPARING YOUR ANSWERS;
1. Background and summary of the case
2. State the problem or issues to be addressed
B. Discussion questions
State the question and then break it down into parts. Remember, the more you integrate topics from your own research, the
stronger your answers will be. MAKE IT AS CURRENT AND RELEVANT AS POSSIBLE OR EVEN PROJECT INTO THE FUTURE.
1. Which companies online, in your educated opinion and based on reading this case well, rely on capturing consumer hedonic
adaption as a part of their internet business model.
2. How do these companies use hedonic adaption to their advantage? Is it sustainable?
C. Action Plan
Do not cite any sources, please write your own words.