Using Porter’s Generic Strategy theory as a theoretical backdrop, assess an organization’s strategic direction, and make recommendations for change.
Using CVP analysis, determine a modified product and pricing strategy.

Assess how well a company’s strategic choices align with firm strengths, weaknesses, opportunities, and threats, making recommendations for change in corporate-level strategy.

Demonstrate how CVP analysis may be used in the creation of more effective product pricing strategies.
Determine which Generic Porter strategy is followed by organization, using the Grand Strategy Selection Matrix to support choice of strategy.

 

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