In a Microsoft Word document, respond to the four elements as described below, each in its own dedicated section.

• On the basis of the research, generically explain the difference between mission and vision statements. Provide two examples (of mission and vision statements) of two actual companies and compare and contrast the statements of the two companies.
• Explain the difference between the purpose of a business strategy and a business model. Provide examples (of the business strategy and the business model) of two actual companies, discussing them.
• After researching the strengths, weaknesses, opportunities, and threats (SWOT) analysis, explain each element, describing how each might be used to gain a competitive advantage.
• Discuss why each level of an organization must set goals that support the overall organizational goals (i.e., goal alignment) and ramifications for the organization if they are not aligned.

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