Turkey is a possible new market for a new video game system, the M-Box by MES-Sim Corporation, research and analyze the country. Business Environment Analysis Report (BEAR) In the BEAR analyze the business environment in the market. Student should remember that this is about developing a market in the selected country, not going there to have fun as a tourist. Therefore, your work should not include data which is not directly relevant to the goal of deciding whether the market should be developed or not.