Image of the word INTEGRITY written on a chalkboard During this course you will prepare and submit a number of short papers on a series of topics. These papers are an opportunity for you to demonstrate your understanding of concepts drawn from the module and the course.

The short paper activity for this module entails the revision of a specific business communication message. For this assignment, read the following email draft and:

• Analyze the strengths and weaknesses of each sentence.
• Recognize the overall purpose/goal of email correspondence in a business environment.
• Revise the message so that it follows the guidelines outlined in your textbook.
The message was written by the marketing manager of an online retailer of baby products in the hope of becoming a retail outlet for Inglesina strollers and high chairs. As a manufacturer of stylish, top-quality products, Inglesina (based in Italy) is extremely selective about the retail outlets through which it allows its products to be sold.

 

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