Brand management and Marketing of a product in cutting category of DIY Academic Essay

Order Description
Introduction:

You are a product manager at a fictional hand tool ABC company has specialty brand (VVV) for Cutting category. The brand VVV includes today; Snips, Shears, knifes, scissors products

In Europe VVV has great reputation with Industrial/pro Construction Snips users. VVV snips are high end positioned (high quality / high price) and currently make up 95% of brand turnover realized in Europe

Actual status:

ABC wants to develop the VVV brand to full cutting category for Industrial and Construction/DIY. Here we should sell and develop further the full program. So far ABC did no efforts to develop the brand, End customers who don?t work with Snips probably don?t know the brand.

Key Distribution Partners like Tool bank (UK) and Homebase (UK) are very interested to pick it up the VVV Brand for cutting category. However they already have current suppliers as follows so what?s needed to become successful?
Business Case:
1/ Present a Development plan for VVV based on your own research, including:
– Clear Competitive Analysis, positioning
– Enter marketing strategy options for starting VVV with key Distributors like Toolbank, Homebase and your motivated choice which strategy to adopt.
– Conceptual ideas on the P-Mix to support the Enter marketing strategy you choose
– Cost / Benefit analysis

2/ Describe what you believe is the right process to bring this from ?your proposal? stage to actual realization/ implementation, A-Z.

This is only 20-30 min presentation so I do not need any explanation of strategies or academic teories. It must be mentioning full of brands market and strategies with numbers. As our lecturer showed us an example it must be only what strategies appropriate in this market with little bit graph. I will be preparing Power point so please do not be bothered with that. I need 3 pages like 10 min talk for each page with using marketing strategies as a Product Manager. This is so important for me because if my presentation is successful I will get a special training offer from a company as they arrange.

Also I am expecting to discuss the raw document prepared by the writer. We can be discussing it via e-mail if that is ok.

Is this question part of your assignment?

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