Analyze its current ads or commercials in terms of brand equity based on concepts touched upon in your textbook or in past marketing classes at AIU. You will need to include at least 3 ads or commercials in the analysis. One ad should be older* (if possible). *Older can mean last year or even a vintage ad will work.
- 1. Describe the three ads or commercials and include the link if applicable. Note: A popular online video-streaming Web site has numerous vintage and new commercials to view.
- 2. What is the overall message of the brand? Explain in depth.
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