Select a brand of your choice. Evaluate how it builds on secondary brand

Select a brand of your choice. Evaluate how it builds on secondary brand associations. Recommend ways through which the brand can more effectively use secondary brand associations to build brand equity.

Identify a fading brand. How would you characterise its efforts at reinforcing or revitalising brand equity? What suggestions can you offer the brand to revitalise its brand equity?

 

 

 

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