Why is the athletic department logo important? What value does it add to an athletic program? How does it impact potential marketing activities?
What would have been your top three choices for USC-B? Why?
What were the most important criteria USC-B utilized in its mascot decision? What other criteria might have been included?
How would you introduce the logo to the athletes, to the university, and to the community?
Why would USC-B’s senior executives invest so much time in an athletics branding decision? How would the new image and the extensive press it would receive in the sports pages affect the university’s visibility and reputation?

 

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