As Laura Brill, the United Cereal’s European VP, would you authorize Jean Luc Michel’s request to launch of Healthy Berry Crunch cereal in France?
2. What do you think of Brill’s Eurobrand proposal? Should she authorize the launch of Healthy Berry Crutch cereal as the Eurobrand? What concerns do you have? How would you resolve them?
3. How might United Cereal implement your recommendations?
